About Us

LoveUrFreedom is a New York City-based label designed by Italian natives Sofia and Fabio.

Sofia exercised her aptitude for fashion and design as a youngster sawing her first doll dresses with her grandmother while she was working for designers like Valentino, Gucci, and others, continuing to study marketing and fashion design in USA, at Delta State University, where she will soon get her degree.

Fabio’s involvement with fashion started at a very young age, as a three years old modeling for brands like Chicco, United Colors of Benetton, and others. He later continued to work as a model for different brands in Ireland, Scotland, and the UK while finishing his university degree.

The LoveUrFreedom collections are a mix of fresh new materials that give a new pep to the word street fashion. The selection of the prints is never casual but is the result of experienced and carefully executed designs.

Sharp yet classic, modern, crazy, and smartly cultivated, LoveUrFreedom has caught the attention of a mixed audience, with beauty, freshness, and wearability, this balance is perfected by Sofia and Fabio’s creativity.